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In 2011, the City
of Huntington Beach Economic Department introduced a
plan to provide valet parking at its city-owned lot
at 200 Main Street in the Main Promenade building
that contains Rocky Mountain Chocolate, several
public restrooms, Hurricane's, BJ's Pizza Brew Pub,
Main Street Eyewear, IHOP, Main Street Hair Salon,
Color Me Mine, a shoe store, clothing, and other
shops. The prime parking location is sometimes full
during special summer events and busy summer days.
Parking Pass and
Parking Statistics for Downtown Huntington Beach
Main Promenade
Parking Structure Vehicles Parked Per Year
FY 2006/07 816,209
FY 2007/08 782,939
FY 2008/09 729,032
FY 2009/10 717,901
The City of
Huntington Beach offers an annual permit for beach
parking and parking in the Main
Promenade Parking Structure 365 days of the year.
Additionally, businesses within the
Huntington Beach Downtown Business Improvement
District offer validations for patrons.
Number of City
Annual Parking Passes Sold
CY 2006/07 7,797
CY 2007/08 7,770
CY 2008/09 7,839
CY 2009/10 6,675
The Economic Development and Community Services Departments for the City of Huntington
Beach (City) are seeking proposals for valet parking services at the Main Promenade parking
facility located at 200 Main Street, Huntington Beach, California 92648. The parking structure
contains approximately 815 parking spaces in a five level structure. The City currently owns and
operates the parking facility, which primarily serves downtown Huntington Beach visitors and
employees.
The parking structure is located at 200 Main Street, Huntington Beach, California.
The parking structure is located just 500 feet from the world famous historic Huntington Beach
Main-Pier in downtown Huntington Beach. The downtown core consists of approximately
715,000 square feet of retail, hotel, office, and restaurant uses, attracting local residents, nearby
visitors, and tourists.
The City encompasses an area of 28 square miles with a population of 202,250. Internationally
known as Surf City USA, Huntington Beach features eight miles of scenic accessible beachfront,
the largest stretch of uninterrupted beachfront on the West Coast. Tourism remains a vital part of
the economy, as over 11 million visitors flock to the City during the summer, on weekends, and
for special events.The City hosts numerous events throughout the year which draw millions of visitors to the downtown area. These events include the Surf City Marathon, US Open of Surfing, and more. Weekly on Tuesday evenings, thousands of people attend Surf City Nights, a downtown street fair on Main Street which features live acts and performances, activities for the
kids, downtown retailers and restaurant booths, a farmer's market, arts and crafts, and a variety of food booths.
The City hosts numerous events throughout the year which draw millions of visitors to the downtown area. These events include the Surf City Marathon, US Open of Surfing, and more. Weekly on Tuesday evenings, thousands of people attend Surf City Nights, a downtown street fair on Main Street which features live acts and performances, activities for the
kids, downtown retailers and restaurant booths, a farmer's market, arts and crafts, and a variety of food booths.
Downtown Parking
Demand
Parking inventory in downtown Huntington Beach
consists of approximately 2,700 off-street and
on-street parking spaces in public and private lots
and facilities throughout the downtown. The
parking supply is critical to the vitality of the
downtown and business owners. Parking in the
downtown area has been a major subject of concern
for residents, visitors, business owners, and
business patrons. According to a recent parking
study prepared by Kimley-Horn, parking in the
downtown area is in high demand, particularly during
the summer season and special events. A
copy of the Kimley-Horn study can be obtained at:
http://www.surfcity-hb.org/Government/Departments/Planning/major/DTSP.cfm
Given the parking structure's location within
downtown and its convenient proximity to retail
shops, restaurants, and office space, it provides a
highly desirable parking alternative for
downtown patrons. Table 1 summarizes the Structure's
annual occupancy over the past four
fiscal years (October 2005 through September 2010):
Table 1: - Vehicles Parked Per Year
Valet Parking
Conditional Use Permit
On June 23, 2010, the City of Huntington Beach
Zoning Administrator approved Conditional Use Permit
(CUP) 2010-011 and Coastal Development Permit (CDP)
2010-009 allowing the establishment of valet parking
programs within designated portions of the Main
Promenade and Plaza Almeria parking structures
(Exhibit B). On August 4, 2010, the City of
Huntington Beach Zoning Administrator approved the
Reconsideration of Conditional Use Permit 2010-011
and Coastal Development Permit 2010-009 allowing for
various operational changes to those initially
approved. The selected valet operator shall adhere
to the Conditions of Approval outlined in the CUP/CDP
as they pertain to the Main Promenade Parking
Structure.
Release of RFP February 15, 2011
City Council Approval May 16, 2011
3. SCOPE OF WORK
The selected company will provide all labor,
supervision, equipment, materials and all other
items necessary to operate a high quality valet
service at the City owned Main Promenade
Parking Structure. The proposed minimum valet
service requirements are as follows:
1. Conditions of Approval: Valet Operator shall meet
all requirements
2. Proposed Days and Hours of operations: Up to
fifty (50) days per year primarily
consisting of summer weekend, 5 PM to 11 PM Friday
and 12 PM to 11 PM Saturday
and Sunday. Expanding days and times to accommodate
for high demand from
community special events may be proposed by the
operator and will be subject to City
approval.
3. Valet Location: Southwest corner of Olive Ave and
3rd
Street
4. Parking Storage: Exclusive valet parking area
will be provided by the City at the bottom
level of the Main Promenade Parking Structure.
5. Proposed Rate: The operator will charge customers
a fee for valet services as
established by the City in collaboration with the
selected valet services operator.
6. Valet Staff: The operator shall provide a
staffing plan, an appropriate valet staff training
program and uniforms.
7. Marketing Program: The operator will cooperate
with the Downtown Huntington
Beach Business Improvement District in marketing
efforts.
8. Customer Service: The selected valet services
operator must respond immediately to
customer complaints and inquiries. Operator is
expected to provide excellent customer
service to internal and external clients.
9. Proposed Performance Measures: The operator
should retrieve a car within 15 minutes
80% of the time. A customer should wait no more than
5 minutes to drop-off the car
80% of the time.
10. Records and Reports: The operator will provide
weekly reports by Tuesday of the
following service week, which include the following
information:
' the number of customers served each day of
operation;
' Maintain accounting records of all income and
expenses related to revenue
collection and provide a monthly summary to the
City;
' complaints received and the resolution of the
complaint;
' customer wait times for drop off and retrieving
vehicles;
' staffing levels for each day of service; and
' documentation describing incidents or accidents.
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March 25, 2011
Carrie Gonzales, Administrative Assistant
City of Huntington Beach
Finance Department
2000 Main Street
Huntington Beach, CA 92648-2702
RE: VALET PARKING SERVICES FOR
MAIN PROMENADE PARKING STRUCTURE
EVALUATION CRITERIA
The City's consultant evaluation and selection process is based upon Qualifications Based
Selection (QBS) for professional services. The City of Huntington Beach may use some or all of
the following criteria in its evaluation and comparison of proposals submitted. The criteria listed
are not necessarily an all-inclusive list. The order in which they appear is not intended to
indicate their relative importance:
A. Compliance with RFP requirements
B. Understanding of the project
C. Recent experience in conducting similar
scope, complexity, and magnitude for other
public agencies
D. Educational background, work experience,
and directly related consulting experiences
E. Price
F. References
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Special Events such as Weddings and Group
Picnic Reservations, call 714-377-9422 or for
Huntington City Beach (Pacific Coast Highway from Seapoint to Beach Blvd.) call: 714-536-5281. To
participate as a vendor in the
Farmer's Market or Art-A-Faire, you can call
these numbers: Orange County Farm Bureau
714-573-0374 OR Arts & Crafts call Pam Fellows
714-846-5509. |
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