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Press Release: ASR Fall Chooses Hilton Waterfront Beach Resort in Huntington Beach, California
21100 Pacific Coast Highway, Huntington Beach

 Hilton Waterfront Beach Resort


Save the Date: ASR Fall returns to Huntington Beach in  March

Laguna Beach, CA  Spring 2005 - ASR Fall heads back to the beach and the Hilton Waterfront Beach Resort  this March 8th and 9th. Retailers find the exclusive working environment at ASR Fall so constructive that they fly in from around the US for a comprehensive view of fall and back to school offerings. As ASR Fall heads into its fourth year, it has clearly become an important stop in the fall sales plans of over 100 youth culture and action sports brands, both established and emerging.

ASR Fall draws buyers from across the US including the west coast, Rockies, Southwest, East Coast, Puerto Rico and Mexico, who are looking for a convenient place to spot fall and back to school trends in one spot. "All of my buyers get a lot of work done, even my accessories buyer! All the people we need to talk to are here" Deb Harvey, Main Buyer at Ron Jon Surf Shop said at ASR Fall 2004.

The simple and straightforward format allows up and coming companies to debut at ASR Fall. Jim Vaughn, owner of Whalebone Surf Shop in North Carolina noted the presence of new and smaller companies as being an added bonus for his shop to attend ASR Fall. "We took advantage of the west coast location to see company lines for the first time, looking for new companies that have never traveled to the east coast," added Vaughn.

Exhibitors including the biggest names in surf and skate to the hottest emerging brands enjoy the ease of exhibiting with tangible results at ASR Fall. Don Juncal, President of Obey, puts it well, "It is a great working show for us," he says. "The simplicity and functionality paired with an easy going vibe make it a great show to get a read from retailers while writing orders with a variety of buyers."

ASR Fall is a business show where brands report stacks of orders at the end of each day. "ASR Fall's relaxed business atmosphere is appreciated by ASR customers, both retailers and exhibitors. We've created an environment that is easy to work in, network with friends, and enjoy the surroundings while conducting business," says Kevin Flanagan, ASR Show Director. "We are happy to once again hold the show in Huntington Beach where the surf history and hospitality is well renowned."

The relaxing setting of the Hilton Waterfront Beach Resort, situated across the street from the world famous pier and surf break is the stage for ASR Fall again in 2005. ASR is hosting complimentary breakfast, lunch and a cocktail reception on the first day to give retailers and exhibitors a time to meet, network and see friends in a casual setting.

Double check that your calendar is marked for ASR January from the 14th-16th, it will be back in San Diego with the hottest trends for summer and early fall that you don't want to miss. ASR January, where great stories begin. Amenities include: Coin Laundry , Laundry/Valet Service, Automated Teller (ATM), Baggage Storage, Concierge Desk, Elevators, Foreign Currency Exchange, Gift Shop, Guest Activity/Recreation Desk, Lounge, Luggage Hold, News Stand, Safety Deposit Box, Room Service, Audio/Visual Equipment Rental, Business Center, Express Mail, Fax, Meeting Rooms, Notary Public, Office Rental, Photo Copying Service, Printer, Secretarial Service, Typewriter, Fitness Room, Pool, Basketball, Tennis Court, Babysitting Service, Children's Menu, Cribs, High chairs, Vacation Station.