Bolsa Chica SB
HB City Beach
HB State Beach
Things to see and
26 things to do
Places to stay
Huntington Beach Hotels
Homes for Sale
Press Release about Huntington Beach from
PlayNetwork Delivers Wave of Digital Signage to Hollister Co.; Case
Study Illustrates Retailer's Innovative In-Store Branding and
Merchandising Strategy Using Live Video Entertainment
GlobalShop March 21, 2005
The virtual surf's up at Hollister Co.
PlayNetwork has installed two "Video Window" displays in 50 Hollister
retail apparel stores -- each consisting of nine LCDs in a 3-by-3
configuration -- to showcase two live video feeds from
Huntington Beach, California. A case study on
this innovative digital signage system and its role in the branded
Hollister in-store experience is available at www.playnetwork.com.
(Photo: Business Wire)
LAS VEGAS--(BUSINESS WIRE)--March 21, 2005--The virtual surf is up at
PlayNetwork Inc. announced today at GlobalShop 2005 the release of a new
case study highlighting the most innovative digital signage application
in the retail industry -- live video footage of Huntington Beach,
California broadcasted and displayed on large "Video
Windows" in Hollister Co. stores nationwide.
Hollister, a Southern California-themed brand of Abercrombie & Fitch,
has integrated the real-life beach experience into its stores through a
unique video solution, which features live footage from two cameras
mounted at the famous Huntington Beach pier (one facing north and one
facing south). The video feeds are distributed via closed circuit
network and displayed in real time in Hollister stores on two large
Video Windows, each measuring more than 5 feet by 5 feet and consisting
of nine liquid crystal displays in a 3-by-3 configuration.
"This is the first retail digital signage and entertainment system of
its kind featuring 24/7 real-time video for a specific in-store
experience," said Darrell Champagne, VP Systems Engineering. "PlayNetwork
is excited to release this case study and show how Hollister's vision
was brought to life."
The case study, available now for download from PlayNetwork's web site (www.playnetwork.com)
illustrates how all major aspects of an end-to-end live digital signage
strategy can be addressed through client and integrator collaboration
and quality standards in the design, installation and service of
high-quality video systems across a store chain.
PlayNetwork Inc. is a creative entertainment solutions provider for
businesses worldwide. PlayNetwork delivers entertainment solutions
consisting of custom music, quality sound and video systems, video
programming, branded compilation CDs, and other media solutions that
enhance store environments and customer experiences. Established in
1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and
Deloitte Technology Fast 500 lists of fastest-growing private U.S.
companies. Its ever-growing customer base includes leading national
brands such as Starbucks Coffee Company, Brinker International,
Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss &
Co., TGI Friday's and The Finish Line. More information is available at