Boardfest Beach Tent Shack offers some give-away items or gifts for purchase. Very popular in Japan, the Sanrio Hello Kitty also enjoys a following in Huntington Beach California where surfboards are adorned in kitty fashion.

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For a really fun weekend or day, don't miss the Hello Kitty festival for tiny tots, young girls, teenagers and adults.   The surf-inspired festival features a family-oriented beach exposition showcasing free attractions and games, surf clinics, skateboarding demonstrations and live music all set against the backdrop of a top-rated professional women's surfing competition.  Hello Kitty herself will join along with more than 100,000 kids, 'tweens, teens and young adults expected to attend over four days.

Boardfest  is held at the Huntington Beach Pier on Labor Day weekend'