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Cult Industries - Huntington Beach, California

Cult, 328 Main St., Huntington Beach, CA (714) 625-8308


store is gone

Australian brand Cult launched their first retail store in the U.S. market with a shop in downtown Huntington Beach, California. Its broad appeal and branded products include men's and women's apparel, accessories, surfboards, wetsuits, hats, shirts, shoes, shawls and other items owners Doug Spong and Gary 'Spike' Richards believe are targeted to the tried and true Cult audience that's grown steadily in Australia. With 600 active products every season in the line, the newcomers to HB believe their 2,100-square-foot showroom will attract attention on the footpath to the beach. Surfers, beach-goers and shoppers routinely pass by this stretch of Main on the peripheral of the core three to four-block area of downtown.

Building everything from scratch in Huntington Beach, over 1,000 photos were taken to strategize placement of displays and spaces in the store that was previously a CD shop. Opened on August 11, 2006, the shop offers an exciting, surf-inspired vibe, filled with clothes for girls and guys that reflect the latest colors and trends. Casual, warm climate clothes and cool surfboards set the mood to the beat of action surf videos accompanied by energetic music.  Stepping from the sidewalks and street action to into the shop, you feel like you've entered an insulated, comfortable world very much connected with its surroundings, yet comfortably set apart.

Other Cult Industries stores are located in Argentina, Canada, Indonesia, Europe, Malaysia and New Zealand.

Main Street shopping